Why MDM is Key in a Mobile Enterprise World
According to Morgan Stanley, 91 percent of adults keep their smartphones within arm’s reach 24 hours a day. I’m pretty sure the other 9 percent are the kids who actually sleep with their smartphones under their pillows every night. (Watch out for overheating batteries!) This statistic came from Forbes magazine’s article Fifty Essential Mobile Marketing Facts, and it’s definitely worth reading the rest of the piece to check out the astonishing facts on how extensive the mobile market really is.
The main point is that we want to have native apps on our smartphones that can tie into our corporate data easily and provide us accurate and useful information when we’re on the go. As a traveling technical consultant, I’m attached at the hip with my smartphone (literally). Accessing my corporate email and contacts is critical, but it doesn’t begin to scratch the surface of the extensive amount of data that exists in a corporate environment. For example, your company may use a specific vendor for CRM, and that vendor may have a native mobile app that allows your field sales or technical teams to access data at a moment’s notice, rather than firing up the trusty laptop.
Even with webinars and collaborative meetings, native applications exist on the mobile platform to provide an easier way to communicate and see shared content on your smartphone or tablet. These trends won’t change, and if anything, we’ll see more business-ready mobile apps that can turn smart devices into an integral part of our businesses.
The important thing to remember is that any time you have employees using their personal devices to access corporate data, you must have a solid mobile device management (MDM) practice in place. MDM is key for businesses that leverage a BYOD or CYOD strategy and can help prevent sensitive data from getting into the wrong hands, so if you’re just beginning to bring your business up to speed with a mobility strategy, be sure to start there.
Once you have MDM established, you can review your existing business practices and determine which vendors have native apps for your employees’ smartphones or tablets. And be on the lookout for more native apps ready for the corporate environment in the future!
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